My Room marks 30 years of service via Strat

My Room Children’s Cancer Charity has unveiled a national campaign to mark its 30th anniversary and to raise funds.

The pro bono campaign was brought to life by creative agency, Stratosphere, and is spread across TV, print, radio and digital.

Strat collaborated with My Room’s design agency, Studio Bauhaus, to create awareness of the work that My Room do and to help raise donations to support their cause. The story is built around a real family who have been supported by My Room throughout their journey in fighting childhood cancer.

CEO of My Room, Margaret Zita, said: “Together with the My Room Children’s Cancer Charity design team at Studio Bauhaus, Stratosphere and their generous group of creatives have created a campaign that will shine a light on the important work we’ve been conducting for the last 30 years.

"For a volunteer led charity, My Room are very appreciative for the time and effort put into this campaign by the whole team who selflessly lent their time and expertise to bring our vision to life pro bono. We cannot thank everyone enough for their dedication to truly represent the families who we support and to raise awareness that ‘every little bit of help counts’.“

Adam Hilton, CEO of Strat, said: “It’s a great privilege to partner with My Room Children’s Cancer Charity for their first ever national campaign since their launch over 30 years ago. We truly believe in My Room’s purpose and vision and are grateful for the opportunity to help raise awareness and funds for their important cause.

"We couldn’t be prouder of our talented Creative, Production and Media teams, who jumped on board to work pro bono on this campaign.”

Credits

CREATIVE/ACCOUNT SERVICE
STRATOSPHERE AGENCY
Creative Director: Emily Brocklesby
Senior Copywriter: Payal Nair
Art Direction: Brett van Lieshout
Senior Producer: Debbie Hilton
Agency Producer: Glen Prins

 

PRODUCTION

Director & DOP: Tov Belling
Lighting: Trevor Ripper
Camera Assistant: Pietro Cusimano
Data Wrangler: Dana Simon
Production Manager: Vasiliki Kyriakopoulos
Hair and Make-up: Julie Cox
Production Assistants: Janise Wild & Conor Hebert Photography: Dana Simon