A love letter to the Australian music industry.
Mushroom Creative House is thrilled to unveil its latest campaign, designed to launch the Mushroom Group’s 50th anniversary.
Dubbed, Mushroom: Fifty Years of Making Noise, the campaign will kick off with an imaginative brand film, that showcases the evolution of Australian music and the impact Mushroom had throughout the past five decades.
The film features a list of artists including Jimmy Barnes, Ed Sheeran, Mark Seymour, The Rubens, Briggs, Chris Cheney, Missy Higgins and Jack River. Using a blend of narration along with exclusive cameos, rare behind-the-scenes footage, and photos, the campaign is a love letter to the Australian music industry.
The content will air across traditional mediums and social media channels, to amplify the Mushroom Group’s planned initiatives throughout the year, which will culminate in a Mushroom 50 concert later this year.
Within the last twelve months, Mushroom Creative House has collaborated with brands including Telstra, Qantas, Bacardi, McDonalds, Menulog and Spotify to name a few. During that time, the team produced innovative content, that moved the needle, such as the ‘Did Somebody Say Menulog’ campaign with Baker Boy, Big Twisty, D’Arcy Spiller and Kirsten Salty.
Mushroom Creative House also delivered an engaging piece for Ausmusic T-Shirt Day, featuring Chris Hemsworth and produced both the First and Forever concert broadcast and hit documentary Ed Sheeran: Full Circle.
Mushroom Group chief executive, Matt Gudinski, said: "So many people and artists have formed part of Mushroom’s story along the journey and this content piece is a great way to launch our fiftieth celebrations.”
Mushroom Group chief creative officer, Tom MacDonald, said: “Throughout the process of developing Mushroom: Fifty Years of Making Noise, it was important for us to capture both the significance of the anniversary and the evolution of Australian music.
"Put simply, this is about telling a story that resonates with us all - I think the team nailed the brief and we’re super proud of the campaign.”
