Before Apple’s iPhone, there was only one phone that mattered – the Moto Razr. And it’s coming back.
Motorola is taking us back to 2006 when Moto Razr was king of all phones. It was a time where emo bands ruled and bedazzling your phone was all the rage.
The video has already rocked up more than 2.5 million views, mostly millennials we’re sure, but will it get people off their iPhones?
Guess we will never find out, because reports confirmed Motorola is not bringing back the phone.
We expect millennials and emos everywhere will be crying over the news the ad is just a clever marketing ploy.
Credits
Client: Motorola Mobility
Brand Name: Moto
Motorola Mobility Senior Director, Head of North America Marketing: Barbara Liss
Motorola Mobility North America Digital Engagement: Jenna Rice
Motorola Mobility Digital Marketing Manager: Elizabeth Phillips
Agency: VML
Global Chief Creative Officer: Debbi Vandeven
Managing Director, Executive Creative Director: Mike Wente
Group Creative Director: Josh McGuire
Creative Director: Harsh Kapadia
Senior Copywriter: Eric Terchila
Senior Art Director: Todd Houlette
Art Director: Edi Loyola
Associate Copywriter: Mike Breighner
Executive Director: Chris Furse
Content Strategy Director: Madeline Nies
Senior Planner: Tarini Shrikhande
Group Account Directors: Thayer Joyce, Mark Nathanson
Account Director: Kelli Lane
Senior Account Manager: Kayla Cobourn
Associate Director, Social Media: God-is Rivera
Senior Content Strategist: Kate Wadkins
Senior Project Manager: Adrienne Fadjo
Production Company: Los York
Managing Director: Dexton Deboree
Executive Producer: Sue Lee
Directors: Win Bates, Seth Epstein
Head of Production: Melina Osornio
Senior Producer: Jake Hibler
Line Producer: Scott Ludden
