Minus18 and GPY&R Melbourne tell LGBTI youth they're accepted.
Minus18 and GPY&R Melbourne support International Day Against Homopobia with 'You're Accepted' - the anonymous Facebook message for LGBTI youth.
The platform allows users to garner support from the people they’re closest to and helps them suss out how their friends will react while remaining completely anonymous.
A person begins by anonymously asking their Facebook friends if they would support them coming out. Friends can reply directly back with positive messages of support.
Minus18 CEO Micah Scott says: “You're Accepted is here to tackle hateful online discrimination against LGBTI youth by showing people there’s a lot more support out there than they might think.
"Through positive social support, provided by friends and family, we can do this together. After all, no one should live in fear of simply being who they are - everyone should be accepted.”
Visit the platform here.
Credits
Client: Minus 18
CEO: Micah Scott
Agency: GPY&R Melbourne
Executive Creative Director: Ben Coulson
Creative Director: Jake Barrow
Copywriter: Michael Barticel
Art Director: Joey Newton
Business Director: Jonny Clow
Account Manager: David Gallo
Executive Digital Producer: Ben Crowe
Digital Producer: Kyle Stein
Snr Front End Developer: Alex Case
Snr Back End Developer: Mark Natividad
Interactive Designer: Rosalie Iaria
