“No matter how unlikely a giant meteor careening through our streets may seem, it’s perfectly in-step with the brand’s personality.”
Budget Direct is back with longstanding insurance sleuths Sarge, Jacs and Chief starring in the latest instalment of Budget Direct’s award-winning Insurance Solved campaign platform.
‘Meteoric Mayhem’, developed by 303 MullenLowe, reminds customers that Budget Direct has insurance solved.
The campaign also celebrates Budget Direct’s recent win of Canstar’s Insurer of the Year Award, 2025.
303 MullenLowe Sydney chief creative officer Bart Pawlak said the new felt like a pretty impactful way to deliver its long-standing positioning.
“We know that Australians look forward to the adventures of Budget Direct’s much-loved characters and the latest piece is sure to deliver on public expectation,” Pawlak said.
“No matter how unlikely a giant meteor careening through our streets may seem, it’s perfectly in-step with the brand’s personality.”
In partnership with 303 MullenLowe for the past 10 years, Budget Direct’s commitment to a long-term platform was rewarded at the 2024 Australian Effie Awards, picking up a Gold for Long Term Effects and Gold for Brand Value.
Budget Direct’s chief growth officer Jonathan Kerr said while the recognition was greatly welcomed, it was the popularity and recognition shown by consumers that really reinforced the brand’s success.
“We are very proud of how successful the Insurance Solved platform has become, but equally proud to have won Canstar’s Insurer of the Year award for a fourth year in a row,” Kerr said.
“Budget Direct is the only insurer to ever win the award, so we wanted to deliver a highly memorable film to celebrate it. We hope it will become another favourite.”
‘Meteoric Mayhem’ is now running across TV, cinema, BVOD, online, social, OOH and radio.
Credits:
Budget Direct
Chief Growth Officer, Growth Ops - Jonathan Kerr
General Manager, Marketing and Communications, Growth Ops - Warren Marsh
Senior Marketing Manager, Marketing, Media & Acquisition, Growth Ops - Katie Lansdale
303 MullenLowe
Chief Creative Officer - Bart Pawlak
Creative Director - Adam Whitehead
Chief Executive Officer - Joanna Gray
Client Service Director - Ben Glasson
Chief Strategy Officer – Jody Elston
Executive Broadcast Producer – Rachel Devine
Production Partners
Production Company - Good Oil Films
Director – Hamish Rothwell
DOP – Crighton Bone
Executive Producer - Sam Long
Producer – Tracey-Lee Permall
Editor - Lucas Baynes
Post Production – Blockhead VFX
VFX Supervisor – Nigel Mortimer
Post Executive Producer – Charlotte Plowman
Original Music & Sound Post: Sonar Music
Composer: Matteo Zingales
Senior Sound Designers: Andy Stewart & Nat Joyce
Stills Photographer – Matt Baker, LOUIS & CO
