Menulog celebrates the hundreds of ‘little win’ excuses for customers.
Menulog has launched Treat Yo’ Self, a new retail platform led by creative agency Connecting Plots.
The initial campaign showcases Menulog’s wide range of cuisines, restaurants and meals fit for any occasion by celebrating the hundreds of ‘little win’ excuses for customers to order from Menulog.
The campaign is rolling out across YouTube, Facebook and Instagram via a series of short-form films that spotlight different fun and timely at-home moments that warrant the need to Treat Yo’ Self. The humourous executions include having to wash a very cranky cat.
Connecting Plots creative director Chris Johnson says the campaign taps into consumers' anticipation.
“Who doesn’t love the anticipation of that burrito, burger or bhaji landing at the front door? Especially of late.
"And with the added bonus of seeing a new face, albeit masked, then any excuse will do to Treat Yo’ Self with Menulog,” Johnson says.
Menulog head of brand Fiona Bateman says the campaign encourages customers to celebrate even the smallest of wins:
“Menulog is all about delivering joy - that instant satisfaction that comes with having your exact craving arrive on your doorstep so this new campaign encourages our customers to embrace those moments, especially while they’re spending more time at home. You know you deserve it.”
Credits:
Client: Menulog
Marketing Director: Simon Cheng
Head of Brand: Fiona Bateman
Brand Manager: Mark Nicholls
Head of Growth Marketing: Kia Petrenko
Social Media Marketing Manager: Perry Neilson
Performance Marketing Executive: Elizabeth Orlando
Agency: Connecting Plots
Managing Director: Tom Phillips
Creative Partner: Dave Jansen
Creative Director: Chris Johnson
Strategy Director: Tim Collier
Senior Integrated Producer: Bonnie Ledsam
Group Account Director: Gemma ap Geraint
Integrated Project Director: Gemma Barr
Art Director: Alexa Burchell
Copywriter: Julia Kenny
Production: Infinity Squared
Creative Partner: Dan Reisinger
Director: Cybele Malinowski
Producer: Erin McBean
DOP: Dale Bremner
Art Director: Sam Lukins
Wardrobe Stylist: Monique Moynihan
Editor: Brad Hurt
Colourist: Marcus Timpson
Sound Design: Rumble Studios
Music: Nicholas Meredith
Post Production: White Chocolate
