Menulog has launched its new brand positioning by asking one simple question, 'What do you feel like?'
Digital food delivery platform Menulog has launched a new campaign with the aim of standing out as a pioneer in the category and showing users the different cuisines and restaurants it can offer.
The platform taps into a simple cultural truth about food, says M&C Saatchi executive creative director, Michael Canning.
"When it comes to food, people ask each other 'What do you feel like?' everyday. As one of the world's fastest growing digital food ordering services, this new platform positions Menulog as the answer, whatever you feel like," says Canning.
The agency worked with Menulog to develop the new integrated brand platform that drives to an optimised online app and website. The platform includes film, OOH, digital, social, PR, ambient media and radio.
Credits
Client: Menulog
Barnaby Dawe - Just Eat Global CMO
Kim Russell - Director of Marketing ANZ
Tasman Page - Head of Marketing
Agency: M&C Saatchi
Andy DiLallo - Chief Creative Officer
Michael Canning - Executive Creative Director
Bjoern Ingenleuf - Associate Creative Director
Stuart Tobin - Associate Creative Director
Producer: Sophia Tubby
Production Company: Goodoil Films
Director: Joel Kefali
Executive Producer: Juliet Bishop
Producer: Amber Easby
Director of Photography: Andrew Stroud
Production Designer: Bruce Everard
Editor: Levi Beamish
Visual Effects: Mat Elin - Palace
Media: Match
PR: The Ideas Suite
