The Melbourne shopping precinct is turning itself into the world's largest drive-thru.
With most cars off the road and parking a breeze, the restaurants and cafes of Chapel Street that make up Australia’s largest retail and entertainment precinct have banded together and turned the famous strip in to the ‘World’s Largest Drive-Thru’.
The campaign encourages locals to order directly and drive up to the front door to pick up their order so more money flows through to Australian hospitality workers.
To kick-start the initiative, Chapel Street Precinct will launch an educational campaign that showcases locals embracing drive-thru life, including what many believe could be a new trend – in-car dining.
“This week we will introduce the next phase of our coronavirus Lemonade Out Of Lemons campaign, CHAP-DRIVE-THRU," Chapel Street Precinct Association general manager Chrissie Maus says.
"We are hoping all Melburnians call and collect, which will be the experiences featured in this tongue in cheek video series. By ordering directly – more money will flow through to the restaurants and local employees, rather than being gobbled up by foreign owned delivery apps like UberEats and Deliveroo.
"The campaign highlights how our businesses are getting savvy with their takeaway offerings while also showing the creative ways to collect your food! I’m quite excited by the idea of Melburnians embracing in-car dining.
“This is date night living in the age of coronavirus. Put on your hottest outfit, pick up a delicious meal from one of Chapel Street’s famous eateries and drive to a romantic spot. Be sure to tag @chapelprecinct and #ChapDriveThru so others can be inspired by your innovative support of our local businesses.”
Chapel Street Precinct has created this list of places that are open for takeaway so you can keep your dusty tinned spaghetti in the cupboard for a little longer.
