He was born on the mountain, and he'll die on the mountain. Meet TomTom's extreme mountain goat, Baaadass Billy.
He loves extreme sports and now, thanks to the new TomTom Bandit action camera, he can film them.
The ad campaign features an online film created by DDB & Tribal Worldwide, Amsterdam as well as online ads, social content and a Facebook competition to win an action trip to Whistler Canada.
TomTom senior marketing manager for APAC Winnie Kwan said: "“Everyone knows that mountain goats can do amazing things, but it’s never been clear how amazing until now. The TomTom Bandit makes it so easy to edit and share, that now anyone can share their skills with the world.”
Credits
TomTom, Bandit
Title : King Of The Mountain
Client : TomTom
End responsible client : Gary Raucher, Austin Simms, Patrick Stal
Product : TomTom Bandit Action Camera
Length in seconds : 01.45
Agency : DDB & Tribal Amsterdam
Client Service Director : DDB & Tribal Amsterdam
Project Director : DDB & Tribal Amsterdam
Concept : DDB & Tribal Amsterdam
Creative Director : DDB & Tribal Amsterdam
RTV Producer : DDB & Tribal Amsterdam
Production company : Brenninkmeijer & Isaacs
Producer : Oskar Bård, Sebastian Hedin
D.O.P. : Kjell Lagerroos
Producer : Sander Brenninkmeijer
Editor : Fiona Fuchs
Grading : Hectic Electric
Online : Hectic Electric
Soundstudio : Kaiser Sound Amsterdam
Music : MassiveMusic Amsterdam
