The meerkats venture into the human world for the first time, to figure out why people are going to their site for insurance deals.
The meerkats are back trying to figure out why Australians are going to their website for good health insurance deals.
In a new TV ad for comparethemarket.com.au, creative agency VCCP has lead meerkat (called Aleksandr Orlov apparently), spying in on a meeting at comparethemarket.com.au to try and figure out the site.
With subordinate meerkat Sergei scaling the walls of the office, he tries his best to be the espionage-savvy meerkat Aleksandr wants him to be, but he's no Tom Cruise.
The spot, titled ‘Undercover Sergei’, is the initial instalment of the Mission Impawsibles campaign, which for the first time brings the meerkats into the human world of comparethemarket.com.au.
The campaign will be supported across digital and social media.
Client: Compare the Market
Agency: VCCP
Creative Director: Dean Hunt
Senior Copywriter: Karen Ferry
Senior Art Director: Emma Morton
Freelance Creative: Matt Smith
Group Account Director: Julianne Artup / Elizabeth Barnett
Agency Producer: Amanda Collins
Production: Passion Pictures
Director: David Scanlon
Executive Producer: Katie Mackin
