Celebrating footy being back on the menu.
Whether a fan, coach, commentator or star of Rugby League, McDonald’s is the place those in footy head to before or after the game.
That’s the message of a new campaign created by DDB Sydney, which celebrates footy being back on the menu and leverages McDonald’s partnerships with Rugby League.
Voiced by league commentator Ray Warren, the campaign stars some of the biggest names in Footy including Mitch Moses, Kezie Apps, Reuben Cotter, Jai Arrow, ‘Fletch’ and ‘Hindy’, Sam Thaiday, Ricky Stuart and even the immortal Wally Lewis.
The campaign features footy personalities doing what they do best: halfback Mitch Moses feeds a hungry scrum, Sam Thaiday commentates on his ‘huge hit’ of coffee and Ricky Stuart takes part in a ‘post-meal’ press conference.
McDonald’s director of marketing, Amanda Nakad, said the fast food chain knows how much its customers love footy.
"We are proud to provide a place for fans to meet before or after a game. Win or lose, we'll always be there for fans and this campaign is the perfect expression of that," she said.
DDB executive creative director, Matt Chandler, said it's amazing the people who show up at Macca’s after the game.
"In this latest spot, Wally, Ricky, Ronald, and a proper dream team of league legends do a great job of helping Macca's further build its connection with Aussie footy fans," he said.
The campaign, which launched last week, will feature across broadcast TV, online video, out-of-home, paid social, digital and in-stadium.
Credits:
Client: McDonald’s
Amanda Nakad – Marketing Director
Matthew Wallace – Senior Manager – Sport Partnerships
Nicole Micos – National Sponsorships Manager
Creative Agency: DDB
Matt Chandler – Executive Creative Director
Nick Cole – Senior Creative
Patrick Allenby – Senior Creative
Nick Cleeve – Group Business Director
Kurt Griffin – Business Director
Laura Oleart – Producer
Katharina Wynne – Strategy Partner
Media agency: OMD
Christian Agliozzo – Manager – Sports Partnerships
William Cottle – Executive – Sports Partnerships
Production:
Production Company - Powered Studios
Liza Goodall - Executive Producer
Justin McMillan - Director
Tom Low - Producer
Chris Budgeon - Photographer
Tim Tregoning - Director of Photography
Post House – Heckler
Andrew Holmes – Editor
Fergus Rothman – Colourist
Sound production – Rumble Studios
Daniel William – Sound Design
Michael Gie – Sound Producer
