MasterFoods is pulling on the heart strings in the latest campaign from Clemenger BBDO Sydney.
MasterFoods is paying tribute to the different dinner time rituals families have in the second reiteration of its 'Make Dinnertime Matter' campaign.
The work follows the successful last year’s launch of the Make Dinnertime Matter platform, which garnered a huge social response.
“We believe dinnertime should be a time to be enjoyed with your loved ones. At MasterFoods we’re proud to have a product range that enables everyone, regardless of cooking ability, time or budget, to Make Dinnertime Matter,” says Mars Food marketing director Tim Hicks.
The moving story shows how a simple dinnertime tradition can become something special that’s passed down through the generations, and acts as a reminder that nothing beats a home-cooked dinner with loved ones.
The film was directed by Finch’s Jae Morrison and features a cover version of Stevie Winwood’s ‘’Higher Love”, performed by his daughter.
“We’ve lost count of how many times we’ve watched this film during production, yet every time we do, we’re inspired to get home for dinner. Hopefully the rest of Australia will feel the same," adds Luke Hawkins and Ben Smith, creative directors, Clemenger BBDO.
The campaign will run across Australia and New Zealand across TV and online channels throughout 2017.
Agency: Clemenger BBDO Sydney
Executive Creative Director: Paul Nagy
Creative Director: Luke Hawkins
Creative Director: Ben Smith
Creative: Carolina Pinheiro
Creative: Guilherme Machado
Head of Planning: Kit Lansdell
Group Account Director: Charlie Elliott
Senior Account Director: Emily Taylor
Account Director: George Robertson
Senior TV Producer: Jo Howlett
Senior Sound Engineer: Anthony Tiernan
Offline Editor: Tim Mauger
Online Editor: Quade Biddle
Production Company: Finch
Director: Jae Morrison
EP/Head of Projects: Karen Bryson
Producer: Claire Thompson
DOP: Tim Tregoning
Post Production: Finch
Post Producer: Hazel Gibson
Marketing Director, Mars Food Australia: Tim Hicks
Marketing Manager, Mars Food Australia: Dave Pearson
Senior Brand Manager, Mars Food Australia: Margaret Hooper
