"To capture the imagination of the Australian audience."
Seiko, Japanese watch manufacturer, has partnered with Man of Many Production Studio and Australian action influencer Alex Hayes to launch an exciting campaign showcasing its latest Prospex range.
The collaboration emphasises high-end production capabilities and premium-quality visuals, highlighting the adventurous spirit of the Prospex watches.
Frank Arthur, co-founder of Man of Many said this collaboration with Seiko has been a fantastic opportunity for the team to demonstrate its production capabilities and commitment to crafting localised content.
"Teaming up with the dynamic Alex Hayes allowed us to create a visually impressive campaign that we believe will capture the imagination of the Australian audience," said Arthur.
"We can't wait to see the video on display in stores throughout the nation."
Understanding the importance of resonating with the local Australian market, Seiko sought Man of Many, known for their ability to create strong, locally-focused photography and video content.
The resulting campaign video, shot in outdoor locations on Sydney’s Northern beaches, embodies the spirit of fun, adventure and the craftsmanship of Seiko's Prospex range.
Hayes was the ideal talent to represent the Prospex range for the Australian audience. His passion for outdoor activities and engaging persona bring the campaign to life, creating a strong connection with viewers.
The campaign was published on Man of Many's website and social media channels and is about to be rolled out on in-store screens across the country.
This in-store feature will ensure maximum visibility for Seiko's Prospex range, strengthening its presence in the Australian market.
Seiko Australia marketing manager, Daniel Findlay, said working with Man of Many and Alex Hayes exceeded his expectations in terms of producing a campaign that speaks to the heart of the Australian market.
"Their attention to detail and dedication to high-quality production has made this campaign stand out from the crowd. We are eager to see the in-store roll-out and anticipate a positive impact on our brand's presence in Australia," said Findlay.
