Leggo's is celebrating 132 years of scrumptious Italian sauce, in a campaign developed by BWM Melbourne.
The home-cooking sauce promises “tomato-based perfection”, whether you're 'adding a pinch of this or a dash of that' to your Italian feast.
"This new campaign combines 132 years of Italian tradition with Australian ingenuity” sais Murray White, executive creative director at BWM.
“It tells the story of simple tomato flavours made bold by the aspiring chefs and everyday cooks that add that little something extra to improve on perfection."
TV ads break on 15 June and the campaign will be supported by digital, cinema, print and out of home.
Credits:
Simplot - Client
Suzanne Harman - Chief Marketing Officer
Katie Saunders - General Manager Shelf Grocery
Susan Foley - Marketing Communications & Branding Manager Amie Wood - Senior Brand Manager
Babi Kahveci - Brand Manager
BWM - Creative Agency
Murray White - Executive Creative Director Mike Lee - Senior Writer
Tim Gill - Associate Creative Art Director Susannah Stoney - Planning Director Belinda Murray - Client Services Director Hugh Baulch - Senior Account Director Steph Kostos - Account Director
Luisa Peters - Senior Onscreen Producer
Huckleberry - Media Agency
Production Houses
Production Company: The Sweet Shop
Director: Campbell Hooper
Managing Director: Wilf Sweetland
Executive Producer: Edward Pontifex
Producer: Allison Lockwood
DOP: Jeremy Rouse
Editor: Campbell Hooper
Grade & Online: Method Studios
