TAFE Queensland launched a new campaign over the weekend called called Make Great Happen via Publicis Mojo Brisbane.
The TV commerical touts the practical courses TAFE offers - from landscaping to baking - and targets life's 'doers'.
The university brought in TAFE-graduate Grant Marshall from Blacklab International to direct the clip, with visual effects and post-production by Cutting Edge. The music added is Given The Chance by The Kite String Tangle and narrated by Australian Poetry Slam champion, Luka Lesson.
The campaign runs across TV, outdoor and transit, cinema, radio, digital and social.
Credits
Agency: Publicis Mojo Brisbane
Client: TAFE Queensland; Jodi Schmidt, Aaron Smith
Group Account Director: Sue Collins
Strategy Planner: Simone Waugh
Copywriter: Ryan Petie
Art Director: Andy Geppert
Head of TV: Vicki Lee
Director: Grant Marshall
Producer: Karen Hayward
Production Company: Blacklab International
Post-Production: Cutting Edge
Editor: Kerry Farrell
VFX Supervisor: Jeff Gaunt
Sound Designer: Ross Batten
Music: The Kite String Tangle
Media strategy and planning: ZenithOptimedia Brisbane
