The real estate company went though an extensive process of brand discovery with ERD.
Noel Jones has launched a new look, crafted by ERD with a launch film created by Magnum Opus Partners.
A big step for the real estate company’s strategy moving forward, the company’s 40 year history sees the logo change so that they can make a change in their clients lives too.
Going through an extensive process of brand discovery with ERD, the brand’s visual language, including logo, fonts, colour palette, imagery and tone of voice have all been refreshed to better reflect the feeling of the brand moving forward.
Magnum Opus Partners was then approached to bring the new brand to life for the launch.
"ERD did a fantastic job of bringing the essence of the brand to life with the new look and feel," Noel Jones marketing and communication coordinator corporate office Meghan Langton says.
"When we approached Magnum Opus Partners they absolutely loved the new look and found an exciting way to bring it to life through this fantastic launch film."
Magnum Opus Partners executive creative director Mike Allen says the team were excited to get involved in the brand refresh.
"When Noel Jones approached us we were pretty excited to get involved," Allen says.
"Coming in late is alway a little difficult but ERD layed a great foundation for us to really bring their work to life through the launch film."
The new-look Noel Jones brand launched with a launch film across social channels.
Rebrand: ERD
Production: Magnum Opus Partners
PR: Magnum Opus Partners
