The first automotive shoot on the largest LED volume in the world.
To launch Mercedes-Benz Van’s online-store, specialist production company MADE THIS, in collaboration with Team X Australia, developed the Your Van, Your Way campaign to highlight the new options for purchasing and customising your Mercedes-Benz Van, online or in-store.
The campaign showcases the flexibility Mercedes-Benz Vans provides.
The shoot took the production agency to Melbourne, where the team had the opportunity to shoot at NANT Studios, home to the world's largest LED volume. It was the first automotive campaign undertaken on that stage.
Virtual production has transformed the process filmmaking and creative process by introducing greater creativity, improved cost and time efficiency, realistic lighting, and seamless real-time integration of visual effects.
MADE THIS head of production Ainslee Littlemore said for this creative project, it was important for the agency to have complete control over the customisable lighting.
"Nothing could compare to having the option to shoot at NANT Studios. Their volume stage allowed for unprecedented control over lighting setups and conditions," she said.
"It is such an exciting moment in production because the facilities that now exist in Australia are truly empowering us with unprecedented possibilities for storytelling. We cannot wait for our next opportunity to return to the Volume and continue pushing the boundaries of visual effects work.”
Team X senior creative Jason Hatcher said working in partnership with MADE THIS was a dream.
"With a 'one team, one dream' mentality we were able to take our vision to the next level and really create a well-rounded campaign from the ground up. Everything became within reach, and the opportunities MADE THIS provided really pushed the thinking and the craft."
Mercedes-Benz Vans marketing and PR manager Blake Vincent said the company designed this campaign to highlight the variety of options available to its customers throughout their purchase journey.
"It showcases our products, services, and support, both online and in-person, from the initial purchase to ownership. Team X and MADE THIS were fantastic to work with. They took our brief and delivered a production that exceeded our expectations," Vincent said.
MADE THIS is a specialised production company that was launched late last year to help clients innovate to stay ahead of the curve and build connections with empathy between their brands and their audiences.
Credits:
MERCEDES-BENZ VANS
Marketing and PR Manager: Blake Vincent
Marketing Specialist: Sophie O’Sullivan
TEAM X
Creative Lead: Jody Koay
Senior Creative: Jason Hatcher
Copywriter: Jono Wright
Senior Strategist: Radhika Pabari
Group Business Director: Magda Majorek
Account Manager: Miranda Foch
Social Lead: Isaac Sherburn
MADE THIS
Head of Film: Ainslee Littlemore
Director: Toby Morris
Producer: Callum Smit
DOP: Liam Gilmour
Editor/VFX: Michael Shanks
Sound Design / Mix: Robbie Balatincz
