The latest campaign by Drinkwise Australia is hitting sports fans where it hurts- right in the game.
Launched to coincide with the 2014 AFL Grand Final, the 'You won't miss a moment if you DrinkWise' campaign gives footy fans a taste of their viewing experience if they settle on one-too-many schooners. And the gist of it is this: you won't even know who wins.
The campaign won't be confined to Grand Final sporting events, and will be rolled out to cultural and social events where alcohol is being consumed, including Australia's summer festivals. It will also be communicated through television, press, radio, outdoor and point of sale as well as a dedicated website, giving tips on responsible drinking.
Credits:
Drinkwise Australia
CEO: John Scott
Marketing Manager: Simon Strahan
Clemenger BBDO:
Group Account Director: Jennifer Chin
Account Director: Brendan Taylor
Account Manager: Sam Ayre
Account Executive: Drew Reid
Agency Producer - Print: Lisa Moro / Michael Travers
Agency - Senior Producer - TV: Lisa Moro
Strategic Planner: Matt Pearce
Art Director: James Orr
Copywriter: Elle Bullen
Digital Credits: Gemma Seeto
Executive Planning Director: Paul Rees-Jones
Executive Creative Director: Ant Keogh
Creative Chairman: James McGrath
Managing Director: Paul McMillan
Production Company: Collider Films
Director: Andrew van der Westhuyzen, Collider Films
Producer: Rachael Ford Davies (Executive Producer), Collider Films, Kim Kirby (F/L Senior Producer), Collider Films
DOP/Cinematographer: Danny Pope, Freelance c/o Auscrew
Editor: Collider Films
Post Production Company: Fin Design
Special/Visual Effects: Alistair Stephen (Executive Producer), Fin Design, Stuart White (VX Supervisor), Fin Design, Roy Mahil (CG Supervisor), Fin Design, Richard Betts (2D VFX Supervisor), Fin Design
Flame Artist: Richard Betts, Fin Design
Sound House: Flagstaff Studios
Sound Designer/Engineer: Paul LeCouteur, Flagstaff Studios
Photographer: Collider Films
Retoucher: Collider Films
