Showing that people who choose to live at Ryman have made a "wise choice".
Ryman retirement village has teamed up with M&C Saatchi Group to launch ‘Live Remarkably’.
The campaign highlights the company's commitment to helping people over 65 live their best lives.
‘Live Remarkably' is about showing that people who choose to live at Ryman have made a "wise choice" that's going to allow them to live their most remarkable life.
Ryman Healthcare's general manager marketing Jade Lindrea-Jones said the “third age” of life is not a time when things slow down.
“You have the time, means and freedom to do new things,” she said.
“We are champions of that third age. Ryman has been in Australia for 10 years building premium retirement living.
“We are delighted to launch the new ‘Live Remarkably’ brand platform for Ryman to encourage future residents to explore the possibilities.”
M&C Saatchi's executive creative director Emma Robbins said ‘Live Remarkably’ is both playful and luxurious.
“It evokes aspiration and is about making our future and current residents feel special instead of old,” she said.
“This campaign reframes what it means to retire - changing our mindset of retirement from being an end to being an exciting beginning.”
Following a competitive pitch in 2023, Ryman Healthcare appointed M&C Saatchi Group specialist agencies to drive Group brand strategy, creative, PR, events and media connections planning and buying along with measurement and evaluation.
The ‘Live Remarkably’ brand platform is now in the market across multiple channels.
Credits:
Client: Ryman Healthcare
GM Marketing Australia: Jade Lindrea-Jones
Brand & Campaign Manager: Sarah Maes
Campaign Specialist: Briony Edwards
Senior Comms Advisor: Margot Taylor
Creative Agency: M&C Saatchi
CEO: Michael McEwan
ECD: Emma Robbins
Senior Art Director: Codee MacDonald
Senior Copywriter: Gotham Pillai
Strategy Director: Michael Hyde
Senior Producer: Ros Payne
Integrated Producer: Sydnie Kendall
Group Account Director: Melissa Scott
Senior Account Director: Alexandra Reynoldson
Account Executive: Ronan Horgan
Design Director: Dutchy Baart
Integrated Designer: Kristopher McDuff
Designer: Ilan Galanti
Media Agency: Bohemia
Head of Strategy: Max Broer
Head of Client: Kimberly Stafford
Client Director: Georgia Green
Media Manager: Alana Mazza
Media Executive: Darcy Burke
Production
Director: Tony Rogers
Production Company: Guilty
EP/Producer: Rohan Timlock
Sound Design: Massive Music
Cinematographer: Katie Milwright
Offline edit: Rohan Zerna
Online: Resolution Design
