The most successful people are great listeners, which is why you should get onto radio. That's the message of Fairfax Radio's latest push as it challenges perceptions on radio advertising.
The new campaign is looking to challenge perceptions of the power of radio advertising, as an effective way to target the consumers advertisers want to reach. The campaign, appearing in the Australian Financial Review, is the second major trade advertising push by Fairfax Radio, following an inital campaign this year.
Fairfax Radio said the campaign is designed to challenge the views of media buyers around the power of radio, is targeting an AB audience and aims to reach those in the marketing community: agencies, CMOs and advertisers.
