ALDI launches its latest campaign 'Like, Like' with a unique spin on price comparisons in a series of new spots from BMF, Sydney.
ALDI launches its latest campaign 'Like, Like' with a unique spin on price comparisons in a series of new spots from BMF, Sydney.
The campaign features a talking bear offering simple price and quality comparisons ... in the woods.
"A talking bear selling toilet paper, a stuffed trout bantering over a tin of tuna and ALDI’s brand quality products at extraordinarily low prices; all things produced by ALDI to put smiles on people’s faces and money back in their pockets. Not a strategy you can really argue with,” said BMF managing partner Stephen McArdle.
The campaign runs across digital, social, in-store and print.
Credits:
Managing Partner: Stephen McArdle
Executive Creative Director: Cam Blackley
Creative Director: Alex Booker & Philip Sicklinger
Art Director: Patrick Chambers & Alex Booker
Copywriter: Mark Carbone
Planning: Christina Aventi
Director: Jeff Low
Producer: Lucas Jenner
Production Company: Rabbit Content
Post Production: The Editors/White Chocolate
Agency Producer: Mel Herbert
Editor: Bernard Garry
Music & Sound Production: Rumble Studios
DoP: Peter Eastgate
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Manager: Siena Shuttler & Katie Loverich
Client Contact: Sam Viney
