Legoland Florida has created a hotel and theme park full of kids' dreams - like mac and cheese and sword fights.
Legoland US and VML New York are launching a new spot starring Tommy Parker, the brand's kid CEO, as part of Legoland's ongoing 'Built for Kids' campaign.
The new ads are designed to promote the new Legoland hotel, showing off all the cool features, including a moat made out of legos and kid-friendly restaurant menus with macaroni and cheese.
Parker says: "We pride ourselves on creativity. Sword fighting is mandatory and we never have to use our inside voices."
The campaign is designed to distinguish Legoland against its competitors Walt Disney World or Universal Studios.
The 60-second spot is running on regional TV in Florida and includes a big social and digital push.
