Some things are inevitable during summer: sunshine, beaches, time with family, and getting in the car with mates for a 'Macca’s run'.
Some things are inevitable during summer: sunshine, beaches, time with family, and getting in the car with mates for a 'Macca’s run'.
To celebrate this summer’s road trip season, McDonald's has launched its 'Squad Down Under' campaign.
Building on the brand’s 24/25 summer platform 'Macca’s run?' and set to the Run DMC track ‘It’s Like That’, the ads mirror the behaviour of a group of Australian mates, who arrange a Macca’s run via a group chat thread and cruise on down to their local restaurant. But unlike a regular group, it just so happens to be McDonaldland characters Birdie, Hamburglar, Office Big Mac and Grimace.
McDonald's marketing director, Amanda Nakad, said there’s so much love and nostalgia out there for the OG McDonaldland characters.
"This campaign taps into that love and includes an exciting meal that groups of friends can enjoy together this summer," she said.
"Plus, it includes a bonus bucket hat - what’s not to love?”
DDB Sydney chief creative officer, Matt Chandler, said the agency had a lot of fun making this, with a pretty awesome squad of people who brought it all to life.
"And who knew Grimace could hoop?!” he said.
The campaign will run until February 11, alongside the ‘Macca’s run?’ summer phase two campaign.
Credits
Client: McDonald’s Australia
Creative Agency: DDB Sydney
Media Agency: OMD
Production Company: Division Global
Post-Production: The Editors
Music Supervision: Anton Trailer
Audio Production: Massive Music
