To coincide with the platform’s busiest time of year.
Share accommodation site, Flatmates.com.au, has launched its summer marketing campaign to coincide with the platform’s busiest time of year.
With a fresh brand line ‘Find your people’, the campaign is live until the end of February across TikTok, Spotify, YouTube, Instagram and Facebook.
The campaign features three different TikTok influencers and content creators, Granny Flat Comedy, Grace & Matt and Bec Cvilikas, who reflect on the unexpected long-term friendships and moments they’ve shared from living in a share house.
The campaign also features a series of ads produced by REA’s content team in partnership with visual production agency, Visual Domain, along with a case study featuring five people turned friends who all met on Flatmates.
This series encapsulates the benefits of share house living such as meeting your ‘future besties’, saving or making some extra cash, sharing the load, celebrating big and small moments and establishing share house traditions.
It comes as the Flatmates National Share Accommodation Survey recently revealed how Australians are managing costs and enjoying the lifestyle benefits of share house living. 72% of Flatmates members cited the primary reason they turned to share house accommodation was for financial reasons.
REA Group GM of audience and marketing, Sarah Myers, said the recent research revealed one in five respondents opted for shared living for the companionship it offers.
"Our campaign positioning aims to capture the essence of this lifestyle benefit – highlighting the feel-good stories of sharers and driving consideration and awareness of Flatmates," she said.
“Despite challenges in the rental market, it’s not all doom and gloom, and the new campaign homes in on the lifestyle perks and friendships that share accommodation provides. The campaign heroes that Flatmates means more room for connection and celebrating the everyday.”
Flatmates.com.au allows people to list their spare rooms, find accommodation or team up with Fothers to start a share house.
