Lego has launched a campaign to promote the brand in a creative new strategy aimed at children. The spot features a rather young news anchor telling of a burglary in Lego City.
The two part TVCs go live on Saturday 2 March.
Lego has launched a campaign to promote the brand in a creative new strategy aimed at children. The spot features a rather young news anchor telling of a burglary in Lego City.
The two part TVCs go live on Saturday 2 March.