Australian Radio Network celebrates unique duo Kyle and Jackie O.
Australian Radio Network has launched a multichannel campaign celebrating the individuality of hosts Kyle & Jackie O.
'There's Only One Kyle & Jackie O' will run as a social and digital campaign commencing today with television spots launching this Sunday.
The campaign sees participants in a focus room being asked questions about the duo, while the hosts watch from behind a screen.
ARN's CMO, Anthony Xydis, says: “In a noisy market, we wanted a campaign that would stand out for both Kiis 1065 and Kyle & Jackie O, showcasing the irreverence and cheeky side of both brands.”
Creative agency Joy is behind the campaign with production from Brilliant Films.
