Yes you read that right, the feminine hygiene brand that brought us the talking beaver, has now created sportswear for down there.
According to research, 75% of Australian women still exercise when they have their period, but don’t feel as though their current protection can stand up to the test.
So Kotex launched the 'catch me if you can' marketing program which aims to motivate women to continue to exercise as they usually would, and push their limits by using the U by Kotex Sport Ultrathins, proving that your period doesn’t have to get in the way of your workout.
The collaborative 30-second video by Ogilvy Sydney and creative studio FSM, shows two parkour athletes dressed in an LED catsuit with 5,000 fully programmable lights.
"We wanted to create something that hasn't been done before and represented that brand," said FSM creative director Andreas Wanda. "We wanted to bring the glow girl on the Kotex pack to life to show you can run and move around and rely on the product."
The pre-wired lights were sourced from Indonesaia and the agency spent 5 weeks developing the suit alone.
The Sport Ultrathins product is a category first in Australia and a first for Kimberly-Clark globally.
Watch the spot for yourself.
FSM:
Director / Phil Meatchem
Creative Director / Emile Rademeyer
Creative Director / Andreas Wanda
OGILVY:
Senior Creative / Lisa O’Neill
Art Director / Lindsei Barros
