Using a UCG style approach and shooting all in one take.
Telstra mobile virtual network operator Konec Mobile has released its first campaign across Meta and Tiktok created by recently appointed creative performance agency Windsorborn.
Having only launched in Australia last year, Konec Mobile is looking to bolster its brand recognition with the new campaign.
Windsorborn managing director, Will Reynolds, said the agency thrilled with its new Konec Mobile partnership.
"Together, we’re helping them seek out the oxygen in this space and cut through an already crowded market," he said.
“We created these spots to feel familiar on the Meta and Tiktok platforms, using a UCG style approach and shooting all in one take. Each spot captures a lovely little family moment where Konec can show up.”
Konec Mobile sought out an agency partner that could deliver on a distinct brand and performance strategy, aiming to connect with young families and young adults who like to plan ahead and seek out value-added mobile plans.
Konec Mobile marketing director, Cary Plott, said at the core of the brand, it's all about preparing its customers for whatever comes next – whether that's providing a new affordable prepaid plan on a great network, or new device bundles for various life stages.
“As the cost of living rises, young families need affordable mobile plans and devices that enable them to stay connected with family members while also providing peace of mind with quality they can trust. We aim to be the connectivity brand that families think of when their needs change or evolve," said Plott.
“Windsorborn has demonstrated a valuable combination of skills in the creative performance, data and digital space, and this balanced offering aligns well with our needs and resources. We are excited to partner with the agency to achieve our objectives.”
The campaign will run over the next six months with evolutions and iterations to be released based on ongoing campaign performance results.
