80% Bed, 80% Sofa.
Australian furniture brand, Koala has launched the Bed Sofa via creative agency Thinkerbell.
Not to be confused with the sofa bed, the Bed Sofa has been created to deliver an optimum experience for both sitting and sleeping.
Positioned as 80% Bed, 80% Sofa, the Bed Sofa from Koala represents a new category within the Australian furniture industry.
The launch represents seven years of research and development in the sleep space after thousands of hours of collaboration between Koala’s founders, design, and product development and engineering teams.
With the festive season fast approaching, hordes of family and friends are making preparations for extended stays; 70 percent of Australians expect to host guests this holiday season with almost half (44 percent) fessing up to some ‘guest bed guilt’, wishing they had more viable sleeping options to keep their family and friends comfy.
The release of the Bed Sofa ensures hosts can breathe a sigh of relief knowing a good night's sleep is now guaranteed for their guests. Aussie icon and unashamed comfort seeker, Jessica Rowe, has jumped into bed as a proud ambassador of the Bed Sofa.
James Whitta, Koala’s VP of product design and inventor of the Bed Sofa said: “The need for hybrid furniture has always existed - Koala’s Bed Sofa approaches it from a new perspective - one that put’s sleep at the forefront.
"By design, the Bed Sofa is first and foremost a bed, which can be easily turned into a sofa in under 4 seconds. We’re excited to be able to launch the Bed Sofa in time for the holiday season when many people will be hosting house guests.”
Credits:
Client - Koala
Creative & Earned - Thinkerbell
