Have you ever seen a super ad like this?
Kinetic Super shows off its colours in its latest campaign promoting the integrated multi-channel campaign.
The campaign starts off with a group running into a warehouse, possible for a danceoff, but it turns out they just want to throw paint dust at a blank canvas. The final image reveals the Kinetic logo as the brand aims to break the mould of traditional super advertising to ‘get their super moving’ with this energy driven spot.
“Tackling apathy towards super is not new on the agenda for many super funds, however the challenge is finding
innovative ways to overcome it. We’re encouraging people to bring the same energy they have for their life and career, to their super. We’re all about keeping members connected to and engaged with their super no matter how or where they move through life,” said Lynda Cavalera, Kinetic Super’s marketing manager.
The spot was created by Naked Communications and can be viewed across TV, outdoor, digital and social media.
Credits
Client: Kinetic Super
Agency: Naked Communications
General Manager Marketing: Dzu Huynh
Marketing Manager: Lynda Cavalera
Online Manager: Pip Sutton
Brand & Corporate Communications Manager: Emily Johnson
Marketing Assistant: Felicity Grayling
Naked Communications
CEO: Carl Ratcliff
Managing Director, Melbourne: Tom Ward
Creative Director: Tristan Graham
Strategy Director: Andrew Reeves
Head of Design: Thomas Rennie
Account Director: Amanda Kramer
Producer: Mark Bradley
Integrated Producer: Andy Day
Head of PR: Catherine Donnelly
Digital - Evolution7
Creative Director: Mack Neville
Senior Designer: Warren Everard
Digital Production Manager: Catherine Young
Production/Post Production
Production Company: 8 Com
Director: Josh Frizzell
Producer: Annie Schutt
Post Production: The Butchery/Refinery
Editor: Jack Hutchings
Sound: Flagstaff Studios
Music: Dmitri Golovko
Media - MEC
Group Business Director: Troy Sokol
Media Executive: Tim Grady
