Fitzy & Wippa’s are encouraging user generated content by offering on commentary on videos from Home Cricket Grounds across Australia.
KFC is encouraging fried chicken fans to submit user generated content. The video will then be dubbed by bespoke commentary from radio stars Fitzy and Wippa.
The campaign is part of KFC's cricket push, featuring the Home Cricket Ground, which was first introduced three years ago.
So far Fitzy and Wippa have lent their famous voices to videos of a dad clearing a gutter, a woman trying to get all her shopping in the car in one trip and an over enthusiastic puppy.
Free chips will be given to every successful upload, the most viewed entry each week will win $1,000 and all entries go into the draw to win cricket tickets.
Ogilvy Sydney group creative director, Shaun Branagan said: “KFC’s summer cricket campaign is all about bringing the ‘Home Cricket Ground’ or the HCG to life through user generated content. Pretty much everyone has a funny video on their phone that could be made a lot funnier with some comedic commentary from Fitzy & Wippa.”
The integrated 360 campaign features TV, social, PR, digital, OOH, radio, At Match Assets and Stadium Signage.
Catherine Tan, CMO at KFC said, “For over 15 years KFC has been has been celebrating cricket across Australia. We are so excited that this year we get to see, and celebrate, individual highlights from HCGs across the nation. We’re anticipating Fitzy & Wippa’s commentary will add fun and hilarity to Aussies favourite HCG highlights.
“Along with the nation’s highlights we are looking forward to another successful year of the KFC Big Bash League. Last year saw record breaking numbers in attendance as well as viewership, and we’re confident that the 2016/17 season will be the best yet.”
Throughout the summer, KFC will also execute their sponsorship at all KFC Big Bash League and KFC International T20s games around the country.
Credits
Chief Marketing Officer: Catherine Tan
Marketing Director, Group Meals: Angela Richards
Marketing Director, Group Meals: Sally Spriggs
Nora-Kate O’Connell – Marketing Manager, Group Meals
Creative: Ogilvy Sydney
Group Creative Director: Shaun Branagan
Copywriter: Tristan Viney
Art Director: Carl Robertson
Senior Agency Producer: Amanda Bennie
Deputy Head of Strategy: Ryan O'Connell
Group Account Director & Director of Account Management: Katie Dally
Account Director: Kate Smith
Social Strategist: Jennifer Ngai
Production Company: Ogilvy X
Director: Simon “Mo” Macrae
Executive Producer: Rob Spencer
Supervising Producer: Josh Jenkins
Editor: Mark Bennett
Post Production: ALT VFX
Post Producer: Hugo Munro
Audio: Sound Reservoir
Sound Engineer: Barry Stewart
Content Director: Zac Lynch Woodlock
Public Relations: Edelman Australia
Director: Carla Webb
Senior Account Manager: Harrie Jack
Account Executive: Erin Price
Branded Entertainment: Ensemble
Chief Executive Officer: Melissa Fein
Commercial Director: Ian Smith
Client Director: Ash O’Rourke
Media: MediaCom
Business Lead: Adele Burke
Director, Activations and Investment: Terrie Severino
Manager, Activations & Investment: Sarah Nolan
In store merchandising: Design Intoto
Account Director: Lisa Mitchell
Design Director: Daniel Foster
