To choose to play when they are feeling lucky.
Retail Media Hub is reminding people that it’s not about winning and losing, it’s about how, where and when they play the game in a national campaign for LottoGo.com.au’s launch of Keno Millions.
With four TVC’s in the launch burst along with radio, OOH and digital, each ad highlights the endless possibilities of playing Keno Million on the go.
Andrew Duckmanton, country director for LottoGo.com.au said he wanted to let Australian’s know that they can now play Keno Millions online.
"They can simply log into their devices anywhere for the chance to win $10 Million every 3 minutes! That means they can play Keno Millions anywhere, anytime and anyplace," said Duckmanton.
LottoGo celebrated their three millionth customer worldwide in April with the lucky customer coming from Werribee, Victoria and receiving $10,000 from the LottoGo.com.au Team.
The Keno Millions campaign delivers a simple and effective message that targets the idea that Keno Millions, a recent addition from secondary service provider, LottoGo (Lottogo.com.au) can now be played on the go, empowering consumers to choose to play when they are feeling lucky.
Robert Scotto, managing director at Retail Media Hub said the team were able to translate this message: play anywhere, anytime, anyplace into a story for Keno Millions.
"We created a high-energy, fully integrated consumer marketing campaign that will feature across television, radio, outdoor and social media, to reflect the opportunities of the Keno Millions brand by honestly and authentically engaging with new and repeat punters across the country," said Scotto.
‘It’s great to see a relatively new player in the Australian market using a cross-channel above-the-line media campaign to realise growth and drive amazing customer engagement."
Credits:
Retail Media Hub: Robert Scotto: Media and Marketing
