Keno has a feeling that tonight's going to be a good night. And it's inviting you to play.
The 'Let's Play' campaign, by Shannon & Co, is part of Keno's brand re-launch which aims to push the idea as a way to make a good night great.
Hinged on the back of a television commercial the adverts uses the hit Black Eyed Peas song 'I gotta feeling' to invite people to think about Keno differently and excite consumers to get involved.
It also includes a refreshed Keno identity created by Cowan Design which will be updated across Keno's 3600 venues throughout the year.
Keno GM marketing Claire Murphy said: “This brand transformation and campaign really invites people to think about Keno differently, turning Keno into a talked about part of a fun night out. It is designed to engage new and lapsed customers and excite our current Keno players, all with the aim of long term growth.”
Creative Director, Ant Shannon, said: “Sociability is important to making Keno grow. Our ‘Let’s Play!’ campaign shows how Keno adds to the buzz of having had a great time, and it’s captured with memorable enthusiasm.”
Credits
Creative: Shannon & Co
Brand: Cowan Design
Digital Creative: Hard Hat
Production: TDG / Pixelad
Post: Method / Sound Lounge
Music: Level 2
Radio: Final Sound
Media: OMD
Performance digital: Atomic 212
