The new campaign positions Kennards Hire’s role as the ‘Enabler’ helping customers from all walks of life.
Kennards Hire, family-owned and operated supplier of high quality hire equipment has enlisted Enigma for its 2019 major brand campaign off the back of a competitive pitch process.
Based on the premise that you can always ‘Count on Kennards’, the new campaign clearly positions Kennards Hire’s role as the ‘Enabler’ helping customers from all walks of life, be it the weekend DIYer through to the tradie and construction site manager, to be their ‘on-the-tools’ best.
“We jumped at the chance to work on such a quintessential brand. It has also been gratifying that most of the work we pitched is actually being produced. A sure sign that we ‘get’ them,” Enigma executive creative director Pete Ogden says.
Each execution speaks to one of the four key areas the equipment hire leader is renowned for - range, ease of hiring, quality and sound advice.
“For us, the key deciding factors in appointing a new creative agency are creative skills, strategic insight and cultural alignment to our brand," Kennards Hire head of marketing Lara Galvin says.
"Enigma stood out for all three.”
As with all its marketing campaigns, the ‘Count on Kennards’ concept is based on the company’s ‘Fair Dinkum’ value.
“Kennards Hire is an iconic brand, working tirelessly behind the scenes to help those that ‘do’…those that DIY, those that work in trades and those that help grow Australia and New Zealand’s critical infrastructure," Enigma Sydney managing director Jen Peace says.
"Most importantly, they help all of those ‘on the tools’ to do the job with a sense of pride and satisfaction. This campaign is testament to the passionate team at Kennards Hire and their absolute customer-focus.”
The campaign went live September 22, with TV, radio, digital, social activity along with local branch-level activities.
