Small problems often become big ones. NAB is working with Good Shepherd Microfinance to push small loans.
The good shepherd is there to make sure small problems don't become big ones. The big shepherd is NAB. The bank is working with Good Shepard Microfinance to show how a small loan can help solve difficult financial situations.
The Stop Small Problems Getting Big campaign, created by Clemenger BBDO Melbourne, aims to show that small problems can often get much worse but that a small loan from a bank is a better option than a payday loan firm.
Clemenger BBDO Melbourne managing partner Lee Simpson says “What initially struck us about financial exclusion in Australia was the scale of the problem and the fact that it was so hidden. However, what we found equally as intriguing and inspiring was the work that Good Shepherd Microfinance does every day to help tackle it. When the opportunity came to work with them, and our client NAB, to help address the issue, we jumped at the chance.”
The campaign will run on TV, in print, radio, outdoor, online and social.
Credits:
Renee Hancock Good Shepherd Microfinance
Rebecca Motter Good Shepherd Microfinance
Candace Lazarus NAB
Kelly Quirke NAB
Creative Chairman James McGrath
Executive Creative Director Ant Keogh
Creative Directors Rohan Lancaster & Darren Pitt
Art Director Russ Fox
Copywriter Wayne Ching
Group Account Director Ben Knighton
Senior Account Manager - Kate Callander
Strategic Planner Paul Rees-Jones
Agency Producer - Print Tahlia Dunn
Agency - Executive Producer – TV: Sonia Von Bibra
Agency - Senior Producer – TV: Pip Heming
Director Wade Shotter
DOP/Cinematographer Marin Johnson
Producer Merrin Jensen
Production Company Finch Company
Editor Julian Currin
Flame Artist Ziggy Zigouras
Digital Credits Terry Mann
Post Production Company Method Studios
Sound Designer/Engineer Paul Le Couteur
Sound House Flagstaff Studios
Production House Producer Camilla Dehnert
Grade Method Studios - Edel Rafferty
