Two 30 second TVC ads, one focused on AFL and one on NRL, showcasing the benefits and flexibility that Kayo Sports offers families.
Kayo Sports has unveiled a campaign promoting the benefits and value of the platform for the whole family.
The campaign comes during a bumper season of winter code viewing, with nearly half a million people on average tuning in for regular season rounds and the sports streamer reaching its highest number of subscribers at 1.5 million.
Concepted and produced by the newly branded BALBOA creative team at Foxtel Group, the campaign heroes two 30 second TVC ads, one focused on AFL and one on NRL, showcasing the benefits and flexibility that Kayo Sports offers families.
The story is told through classic family archetypes: ‘the multi-tasker’ dad who can’t step away from watching the action, ‘boomerang’ daughter who always shows up at gametime, ‘student’ son who enjoys NBA with his mates and ‘MVP’ mum who enjoys having the family together to watch their favourite sports on the big screen.
BALBOA's ECD Guy Sawrey-Cookson said sport is a shared passion for many Australian families.
"With this campaign, we wanted to demonstrate the value that comes with Kayo Sports through funny and relatable scenarios and characters to show that Kayo Sports offers something for everyone in the family," he said.
These ads are the next phase of Kayo Sports’ ‘Get on Board’ brand campaign that launched at the beginning of the winter codes season and highlighted the breadth and quality of experience the platform offers new and existing customers.
The ad will play out on TV, digital video, social and feature a series of radio ads and out of home executions.
Credits
Marketing: Kayo Sports
Creative: BALBOA (formerly Fox Creative)
Production: BALBOA (formerly Fox Creative)
Media: Mindshare and Foxtel Group Media Team
