There are bad people out there who do the wrong thing. RAC doesn't want to be like that.
Putting yellow paint all over the side of your car, defacing your property with graffiti, smashing into the back of your car, these are all things that RAC would not do. Their promise is, "We will do the right thing."
As a progression of RAC's "We promise to do the right thing by you," JWT Perth has put together two TVCs and a collection of print ads featuring examples of things that might not always do the right thing by you.
Credits:
CD: Dav Tabeshfar
ECD: Simon Langley
Creative: Dav Tabeshfar
Creative: Wilora Keeley
Creative: Tim Newton
Agency Producer: Rachel Devine
Account Director: Lauren Mestichelli
Account Manager: Lucy Stoelwinder
Account Executive: Kyoy Kitafuna
Executive Planning Director: Angela Morris
Planner: Rob Mortimer
Print Production: Alan Hollis
Client: Hanna Fastyn, Jayne Singleton, Felicity Mussell, Elaine Fowler, Catherine Tenardi
Production Company: Exit
Producer Craig Sloane
Director: Perry Westwood
Sound: Nylon
Post Production: Fin
