With TikTok sensations the Rybka Twins.
Protein based snack brand Joy St has partnered with acrobats and social media sensations the Rybka Twins who have built a 30 million people following across TikTok, Instagram and YouTube.
The Twins will appear in a TVC that will kick off the campaign, which is set to be aired during the AFL Grand Final pre-match and post-match and NRL Grand Final preview across Victoria, New South Wales and Brisbane with an estimated one million viewers.
The TVC will also be visible during the first week of the Season 5 of Love Island Australia, which will draw a total of 1.1 million viewers on free to air television and broadcaster video on demand across 9Now.
The entire eight week campaign period will reach more than four million people.
Good Food Partner managing director, Chris Diver, said Sam and Teagan Rybka are incredibly talented, fun and have an amazing energy that matches perfectly with Joy St.
"We are the best tasting snack without having to compromise. There’s more than 25 grams of protein per 110g bag and less than 100 calories per serve," said Diver.
The collaboration will be supported by a social media advertising campaign featuring entertaining and energetic videos of the Rybka Twins and Joy St products across TikTok, Meta and YouTube.
The campaign also comes with the launch of two brand new flavours of these protein packed moreish puff balls - Cheese, Honey Soy Chicken, as well as the already crowd favourite Sweet Chili & Sour Cream, which are available exclusively to purchase at Woolworths.
Good Food Partners head of marketing, Amy Smith, said working with the team at Gorilla Productions, led by Kurt Anniss and Nathan Barton, was an exhilarating journey.
"The teams’ enthusiasm and humour brought to life the DNA of the Joy St brand which is to literally spread the fun of snacking without compromise," she said.
Anniss from Gorilla said the production house is over the moon with the final spot, and to have it up in lights at Australia’s Super Bowl is a dream come true.
"It felt effortless working with JoySt, a client team that just gets it. Laughs were had from beginning to end – what’s not to love," he said.
The 30 and 15 second TVC launches this weekend, flanked by social and online.
Credits:
Production House: Gorilla Productions
Director: Kurt Anniss & Nathan Barton
Creative Director: Mike Fritz
DOP: Jesse Lane
Editor: Stephen Callaghan
Colourist: Crayon
Sound Design: Gorilla Productions
Stylist: Milana De Mina
HMUA: Shev Kelly
Key Talent @RybkaTwinsOfficial
Client: Good Food Partners
