Aiming to share the Mornington Peninsula lifestyle.
Independent, full-service agency Red Jelly has developed Jetty Road Brewery’s latest summer campaign – ‘Just Down the Road’.
The campaign was filmed on the Dromana foreshore, capturing Peninsula visuals to resonate with the local market while also extending to Melbournians familiar with the region.
Staying true to the brand’s ethos – the campaign aims to share the Mornington Peninsula lifestyle with the rest of the world through the only way it knows how – great bloody beer.
Red Jelly has worked in closely with Jetty Road’s internal marketing team on creative to develop the ‘Just Down the Road’ platform, which has a casual nature about it, as does the product itself. ‘Just Down the Road’ is aspirational yet entirely attainable, achievable, and awaiting your imminent arrival.
Jetty Road Brewery’s Brand Manager Jordan Crisante said: “The experienced team at Red Jelly, headed by Justine Bridgland, Jarrod Lowe and Chelsea Hinchliffe, have been a dream to work with. We can’t wait to see the campaign roll out, grow consumer awareness and conversion around our brand.”
The campaign will be rolled out across the brand’s social and digital platforms as well as in venues and bottle shops and on trucks travelling on Peninsula Link over the coming months.
Agency: Red Jelly
Client: Jetty Road Brewery
Head of Sales & Marketing: Cameron Buckland
Brand Manager: Jordan Crisante
Creative Agency: Red Jelly
Account Director: Justine Bridgland
Account Manager: Chelsea Hinchcliffe
Director: Jarrod Lowe
Producer: Richard Martin Edwards
Copywriter: Jarrod Lowe
Director of Photographer: David Guest
1st AC: Jesse Minter
Grip: Eddie Barlow
