Lions gets real for push of Wholesome Juices range
Lion Dairy & Drinks pledged to keep it real for the launch of its Wholesome Blend range of juices, and sent The Royals up to far north NSW to get the locals of small town Carinda to star in a run of ads.
The responses, when delivered in context, as you can below, were simple, effective and entertaining: "it tastes nothing like beer" and "it tastes like carrot."
The campaign includes five 15-second online videos, print, POS, social and a brand spanking new website.
“We are excited about the launch campaign we have created with The Royals,” says Lion Dairy & Drinks marketing and innovations director Darryn Wallace.
“We both strongly believed in the idea of letting people share their experience as they saw it, in a real and authentic manner. I think we have captured this in the campaign.”
