The clip features real employees in the industry.
M&C Saatchi Group has teamed up with the Insurance Council of Australia (ICA), the representative body of the general insurance industry in Australia.
Following a competitive pitch earlier this year, M&C Saatchi Group has worked with the ICA and various insurance industry working groups to develop a recruitment campaign.
The clip features real employees in the industry working in roles that people might not know exist in insurance and introduces a new communications platform for the ICA in ‘It’s our policy’.
The ICA’s general manager of public affairs Mathew Jones said he’s really excited about this new campaign and the three insurance industry professionals they’ve been able to showcase
“We know from our research that we have more to do to tell the story of how a career in insurance aligns with career seekers’ values and aspirations, and we’re confident that we’ve been able to do this with this new campaign,” he said.
The work with the ICA sees several M&C Saatchi Group disciplines working together across creative, media and data as well as quantitative and qualitative research carried out prior to launch.
M&C Saatchi agency CEO Michael McEwan said he’s proud to be partnering with the ICA, bringing together the disciplines of creative and media.
“This campaign is the output of consultation across the insurance industry and it’s been great to see competitive brands come together to get behind this, under the strong leadership of the ICA,” he said.
‘It’s Our Policy’ is now live in NSW and Queensland with plans for full national rollout in 2025.
Credits:
Client: Insurance Council of Australia
General Manager, Public Affairs - Mathew Jones
Director Communications & Engagement - Hayley Greensmith
Advisor Communications & Engagement - Shannon White
Creative Agency: M&C Saatchi Sydney
Chief Creative Officer - Steve Coll
Executive Creative Director - Scott Dettrick
Copywriter - Andrew Cameron
Art Director - Ben Ware
Group Head - Ben Greenslade
Head of Strategy - Mike Hyde
Senior Broadcast Producer - Lill Schroeder
Integrated Producer - Louis Moore
Research Director - Olivia Nadile
Media Agency: Bohemia
Client Director - Georgia Green
Media Manager - Hana Purvis
Production: Poppet
Director - Jonathan Nyquist
