Ingham’s demystifies chickens in first campaign since 2005 via Bohemia

Designed to showcase Ingham’s focus on sustainability and animal welfare.

While chicken is a popular protein – with the average Australian eating 49 kilograms of chicken each year – myths around poultry-farming continue to circulate. Ingham’s has set out to debunk common misconceptions and showcase the commitments to animal welfare and sustainability that drive Australia’s largest poultry producer in its new campaign.

Kicking off the integrated campaign in partnership with Nine Plus, this is Ingham’s first major campaign since 2005, following the company undertaking significant research and a major brand refresh – including launching new packaging across all products.

The campaign, designed to showcase Ingham’s focus on sustainability and animal welfare, was a collaborative mission with several partners - the TVC was created in partnership with agency Bohemia, the online video content with Head and Heart, and We are Sprout is driving digital strategy.

Ingham’s said animal welfare and sustainability are central to its strategy.

"We are proud to participate in the RSPCA Approved Farming Scheme as a Producer with 100% of our sheds having RSPCA Approved Certification," said the company.

"We are also working to embed sustainable decision makers across our business to work to achieve – and exceed – our carbon reduction commitments.”

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