Fairfax Media has used some of its most recognisable and awarded journalists in a new brand campaign which focuses around the publishers positioning of “Independent. Always”
In one of the ads, The Sydney Morning Herald Walkley-award winning investigative journalist Kate McClymont says: “There will always be evil, and it’s our job not to turn away.” In another The Age’s investigative team Nick McKenzie and Richard Baker say: “We shine a light in dark places.”
Other journalists featured in the first phase of the campaign include Peter FitzSimons, Caroline Wilson, Adele Ferguson, John Silvester, Terry Durack, Amber Robinson, Ardyn Bernoth, Anthony Dennis, Jo Tovey and Andrew Webster.
The brand campaign will include print, cinema, outdoor, radio, digital and social media executions and a microsite featuring the journalists’ films at smh.com.au/independentalways and theage.com.au/independentalways.
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