Run by families with local knowledge.
The connection IGA has with local shoppers is showcased in a brand campaign from The Core Agency.
IGA supermarkets and the families who run them have a genuine understanding of the local communities they serve, because they’re locals too.
The national campaign is the latest evolution of IGA’s focus on delivering campaigns centred around the core idea ‘There’s a place where the locals matter’ and continues to use the brand’s storyteller Shane Jacobson to highlight the special relationships people have with their local IGAs.
Christian Finucane, co-founder and creative partner at The Core Agency said: “One of the special things about IGA is that it’s the shoppers who play a big hand in shaping their local store. Because IGAs are family-owned they aren’t cookie cutter clones like the big chains so they can, and actually do, personalise their stores to suit their communities.”
Tracy Wilson, general manager marketing Metcash/IGA said: “IGA stores across Australia are designed with their shoppers in mind and this campaign is a true reflection of that.
"The strength of IGA is their personal service, the support given to local suppliers, their unique ranges, and the place they sit at the heart of local communities across Australia, because IGA truly is a place where the locals matter.”
The campaign is running across TV, social and digital.
Credits:
Client: Metcash
Brand: IGA
General Manager Marketing: Tracy Wilson
Head of Marketing: Brand: Helen Kealy
Agency: The Core Agency
Founder & Creative Partner: Christian Finucane
Founder & Creative Partner: Jon Skinner
Managing Partner: Rebecca Turner
Copywriter: Sarah Mould
Senior Art Director: Simone Parravicini
Head of Design: Nick Williams
Strategy Director: Clare La Palombara
Senior Account Director: Sid De
Account Manager: Justin Westlake
Senior Agency Producer: Monique Pardavi
Production Company: Exit
Director: Mike Oldershaw
Executive Producer: Leah Churchill-Brown
Producer: Giordi Caputo
Editor: Gabriella Muir
Post Production: Vandal
Post Producer: Grace Rouvray
Music & Sound Design: Rumble
Media: Starcom
