The latest drug awareness campaign looks at the downward spiral of people in denial. Watch the powerful spot here.
Drug addiction and denial go hand in hand. Created by independent creative agency Lifelounge, working with Victoria’s Department of Health and youth drug experts The Penington Institute, the campaign shows young Victorians how addictive ice is, and how quickly it can affect their lives and the lives of those around them.
The campaign was created off the back of in-depth research, testing and interviews, the concept drew on the denial common in young users during the early stages of dependency - a stage that is reached swiftly on ice.
The campaign will run on TV, radio, cinema, OOH, and online.
Campaign credits:
Dion Appel: Managing Director
Robyn Hails: Snr Account Manager
Brad Wilson: Creative Director
Nicko Phillips: Art Director
Leah Dunkley: Copywriter
Tess Braden: Designer
Roy Ami: Producer
Aleksandar Jason Kostadinoski: Photographer
Otto Empire: Film Production
Henry Stafford: Director
Leanne Tonkes: Producer
GAS: Audio
Jason Murphy: Sound Design
Alister Mew: Sound Design
