Don't know where to start when it comes to health? Blackmores is helping you 'Be a Well Being'.
Most people want to be healthy, but with the sheer level of information out there, it's much harder than it seems.
The 'Be a Well Being' campaign, by recently appointed creative agency, The Monkeys, taps into this insight, suggesting the key to wellbeing isn't more information, it's better knowledge.
Blackmores MD David Fenlon said: "With our vast experience, and increasng number of free services such as personalised advice provided by our team of naturopaths, Blackmores is moving beyond retail to become a true wellness partner.
"This campaign has been built out of an enduring business philosophy that The Monkeys helped us develop, a platform that will start to influence everything Blackmores does as a business in the coming years."
The 30-second spot was directed by Joel Kefali at Goodoil Films and will be supported by a campaign spanning digital, press and OOH.
The Monkeys CEO and co-founder Mark Green said: "Blackmores have always been a pioneer in natural health and this idea cements their position in an increasingly competitive market.
"'Be a Well being' wil be a long-term idea that works across every facet of the Blackmores business and we are looking forward to seeing its impact in the market."
