How far would you go for a light snack?
According to Fantastic Snacks' new campaign, there are few limits.
Clemenger BBDO Adelaide has created a third instalment to its "How far would you go" campaign for Fantastic Snacks, this time asking: “‘How far would you queue for Fantastic Delites Curls?”.
The campaign's aim is simple, to raise brand awareness, but the Curls team has had more fun creating obstacles in queues, inspired by the long queues at airports.
This curious take on just how long people will wait, divide and perservere for a free snack makes you wonder if the $2.19 retail price is too steep. Or do people just like a challenge?
“It seems no matter what challenge we throw out there, be it mindlessly pressing a button on a vending machine 5000 times, or the indignity of dressing as a rodent and spinning a mouse wheel for five minutes, the punters always seem to come back for more. Maybe we’re not making them difficult enough,” said Clemenger BBDO Adelaide creative director Matt O’Grady.
Credits:
Agency: Clemenger BBDO Adelaide
Creative director: Matt O’Grady
Creative team: Matt O’Grady, Oliver Prenton
Account director: Erik de Roos
Account manager: Sophie Lindsay
Agency producer: Holly Horne
Social media manager: Alister Robertson
Client: Fantastic Snacks
Chief marketing officer: Adam Jackson
Production: Anifex
Editor: David Ngo, Oliver Prenton and Matt O’Grady
Sound: Matt McKenzie-Smith
