Ogilvy Sydney has launched its latest campaign for KFC, exploring the theme of customers who are prepared to travel far and wide for chicken.
Drenched in 70s-themed nostalgia, evoking the hippie spirit of being out on the open road, searching out new adventures and experiences like we're all as free as a 17-year-old....what could top such a wonderful scenario? Stumbling across a KFC in the middle of nowhere of course!
Ogilvy Sydney has launched its latest campaign for KFC, exploring the theme of customers who are prepared to travel far and wide, or even go on roadtrips, to ‘Chase the Taste’ of its famous chicken.
Running from this week, it will air on TV (FTA, Pay and VOD), digital, OOH and KFC social outlets. The first ‘Chase the Taste’ TVC will run as a 45 and 30-second thematic, followed by a 15-second retail spot advertising KFC’s new Zinger Family range. The campaign will also run an execution advertising KFC’s $1 chips, billed as ‘Australia’s Best Tasting Chips’.
Creative credits
Creative Agency – Ogilvy Sydney:
Creative Director: Shaun Branagan
Art Director: Wellison D’Assuncao
Copywriter: Scott Mortimer
Producer: Peter Hackforth
Senior Planner: Waqas Tahir
Account Director: Brad Ure
Senior Account Manager: Jessica Standfield
Production Company - One 20:
Director: Jason Wingrove
Producer: Alan Robinson
Post Production: The Editors
Client – KFC
Media - MediaCom
