Iconic British bread brand Hovis is back on TV with latest campaign by Mother.
The history and heritage of British bread brand Hovis is the focus of the latest campaign for the company by independent creative agency Mother.
The TV spot – a modern-day reprise of the company's 1973 “Boy on the Bike” advert - is the first time the brand has appeared on TV in three years.
In the 50-second ad, three children escape a house that is closing in around them before they break free on bicycles to explore the great outdoors.
It is the latest ad for the Hovis Good Inside range, a portfolio that is at the centre of a £5m integrated campaign from October, which will span across TV, video-on-demand, radio, digital, PR and in-store media.
Sophie Lyons, Marketing Manager at Hovis commented: “Hovis is a much loved British brand. We were keen to harness this brand love and pay homage to that rich Hovis heritage but in and new and exciting way. Positioning the brand as the provider of everyday goodness, we think that kids will love this advert as much as their parents love the original boy on a bike, demonstrating how the brand remains relevant to families today.”
Credits:
Advertising Agency: Mother
Production Company: Academy Films
Director: Johnny Hardstaff
Director of Photography: Carl Nilsson
Production Company Producer: Annabel Ridley
Editor: Joe Guest at Final Cut
Visual Effects Artists: Adam Crocker & Anthony Bloor
Post Production House: MPC
Post Production Producer: Dionne Archibald
Sound Design: Sam Ashwell at 750mph
Music Composer: Tom Player at Wake The Town
