Ridding Australians of toxic financial energy.
Comedian Julia Morris is spicing up the home loan industry in the latest campaign for Homestar Finance by Now We Collide.
The three TVC’s follow Morris on her journey of self-discovery as she remains at peace knowing that refinancing a home loan is taken care of by Homestar Finance.
The campaign challenges Australians to rid themselves of toxic financial energy and switch to Homestars low rates. Beat the Banks is the second iteration of Homestar’s campaign that launched last year via Now We Collide.
Now We Collide’s CEO Keir Maher: “Banking and finance don’t always have to be boring which is why we developed a fun, creative platform that’s relatable to all Aussies. Julia Morris injects the right amount of humour and personality into the campaign.
“It’s been an absolute pleasure to work alongside Homestar for the second year. Our businesses are alike in that we both like to challenge the status quo. We’re excited to have expanded our trusted partnership as Homestar’s business grows.”
The integrated campaign will be distributed via Free-To-Air TV, radio, digital and social media and owned assets, in addition to a sponsorship with Sky News.
Credits:
Director: Josh Logue
Executive producer: Keir Maher
Creative director: Kurt Toohey
Producer: Shayne Carter
DOP: Ben Shirley
Art director: Sam Lukins
Copywriter: Lyndon Christie
Editor: Josh Groom
Stills: Ben Kelly
